The story started with two men - one a professional baseball scout, and another who worked for an herbal company. Seeing that there was no existing market for smokeless tobacco alternatives and knowing from experience that people were searching for high-quality nicotine- and tobacco-free dip, together they founded Smokey Mountain Chew in 1985.

While the early products of Smokey Mountain Chew bore little resemblance to our ever-growing array of quality dip alternatives we offer today, at the time Smokey Mountain Chew was a product that was ahead of its time. Smokey Mountain was the first tobacco-free smokeless tobacco alternative on the market, and the company continued to improve upon the formula. In 1999, seeing the growing demand for herbal snuff and tobacco alternatives, a group of investors jumped on board with the company and everything changed.

As part of the restructuring, a management team with smokeless tobacco experience was put in place to run the company. Smokey Mountain?s vision of ?assisting adult tobacco consumers in taking back their tobacco-free lives? began. The company adopted a strict ?no minors? policy, improved product formulations, expanded product offerings, and continued to invest in automation and manufacturing. Smokey Mountain also invested in national advertising, sponsorship programs, and an array of lifestyle marketing opportunities. The company needed to let adult smokeless tobacco consumers know that the brand Smokey Mountain existed.

Swedish Match manufactures snus, nicotine pouches, moist snuff, pouch products with neither nicotine nor tobacco, chew bags, tobacco bits, chewing tobacco, cigars, matches and lighters at 16 facilities; in Sweden, the US, the Dominican Republic, the Netherlands, the Philippines, Brazil and Denmark.

Swisher has grown into the collection of iconic brands it is today by never settling. Ours is a long and celebrated story, rich with history and innovation. From the very beginning, we have forged ahead with fresh ideas and the pursuit of relationships, experiences and quality products.

As a company, Swisher has evolved from making superior tobacco products to helping adult consumers discover what inspires them through experiences that promote culture and lifestyle.

We?re excited to lead the way to what?s next while remaining true to our passion for igniting what?s possible.